Last updated: March 9, 2026
We value your privacy very highly. Please read this Privacy Policy carefully before using the www.mhatours.com website (the “Website”) operated by Mormon Heritage Association Inc doing business as MHA Tours (“MHA Tours”, “us”, “we”, or “our”), as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you. Your access to and use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to all visitors, users, and others who wish to access or use the Website. By accessing or using the Website, you agree to be bound by this Privacy Policy; if you disagree with any part of it, you must not access or use the Website.
1. Information We Collect and How We Use It
We collect any and all information that you voluntarily enter on this Website or otherwise provide to us, including through tour registrations, contact forms, email, phone, or SMS. This may include:
- Contact information (such as name, postal address, email address, phone number)
- Tour‑related information (such as travel preferences, passport and identification details when needed for bookings, rooming preferences, dietary or accessibility needs that you choose to share)
- Payment‑related information (collected and processed by our payment processors; we do not store full card details on our systems)
- Communication preferences, including your consent for email and SMS communications
- Any other information you choose to provide in forms or messages
We use this information to:
- Provide, operate, and improve our Website and tours
- Process bookings, payments, and related travel arrangements
- Communicate with you about your tour, including confirmations, updates, changes, and customer support
- Send you marketing communications (email or SMS) about tours and services, where permitted by law and where you have not opted out
- Maintain the security and integrity of our systems
- Comply with legal and regulatory obligations
If we are unable to collect certain information (for example, contact details, payment details, or required travel information), we may not be able to process your booking, provide requested services, or communicate important updates.
2. Information Collected via Third‑Party Tools and Cookies
We use third‑party tools to observe website visitation patterns, improve performance, prevent spam, ensure site security, process transactions, manage client communication, and support our SMS and email programs. These tools may collect information such as your IP address, browser type, pages visited, time spent on pages, and other usage data.
Our Website uses cookies and similar tracking technologies to improve user experience and analyze Website performance. A cookie is a small piece of data sent from a website and stored on your device by your browser. You may disable cookies through your browser settings; however, disabling cookies may affect Website functionality.
We use Google Analytics to collect information about your interactions with the Website. For more information on how Google collects and processes data, please see Google’s Privacy Policy and, if you wish, opt out using the Google Analytics opt‑out browser add‑on.
3. SMS / Mobile Information (A2P 10DLC)
When you provide your mobile number and opt in to receive SMS messages from MHA Tours, we collect your phone number and any related consent or preference information. We use this information solely to send you text messages about:
- Tour confirmations and reminders
- Travel updates, schedule changes, and alerts
- Customer service messages
- Limited promotional or informational messages related to MHA Tours, where permitted
Mobile information will not be shared with third parties for marketing or promotional purposes. All categories of personal information described in this policy exclude text messaging originator opt‑in data and consent; this information will not be shared with any third parties except as necessary to provide the SMS service (for example, our messaging provider) or to comply with law.
Message and data rates may apply depending on your mobile carrier plan. You may opt out of SMS at any time by following the instructions in our messages (for example, replying STOP) or by contacting us using the details below.
4. How and With Whom We Share Your Information
We do not sell, rent, or trade your personal information.
We may share your information only as reasonably necessary to operate our business and provide services to you, including:
- With payment processors and financial institutions to complete transactions and prevent fraud
- With travel partners such as airlines, hotels, cruise lines, transportation providers, and local tour operators for the sole purpose of securing reservations and coordinating your tour
- With trusted service providers (such as email/SMS platforms, CRM, hosting and security vendors, analytics, and customer support tools) who assist us in operating our Website and services and who are bound by contractual obligations to keep your information confidential and use it only for the services they provide to us
- With government or legal authorities when required for travel documentation, border control, safety, or to comply with applicable laws, regulations, or legal processes
We share only the information needed to fulfill these purposes.
As noted above, mobile opt‑in data and SMS consent information are not shared with third parties for their own marketing or promotional use.
5. How We Protect Your Information
We have implemented reasonable technical and organizational measures to protect and safeguard your personal information, including:
- Limiting the amount of personal information we collect to what is necessary for stated purposes
- Using SSL or other secure connection technologies when receiving or sending personal information beyond internal networks
- Restricting access to personal information to authorized personnel only
- Performing periodic risk assessments and security reviews
- Screening employees with access to personal information, where appropriate
- Training employees on privacy and security practices
No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
6. Children’s Privacy
This Website is intended for use by a general audience and does not offer services directly to children. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided personal information to us, we will use that information only to respond to that child to inform him or her that they cannot use this Website, and we will delete such information where appropriate.
7. Information Retention
We retain the information we collect for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
- Provide services and complete tours you have booked
- Comply with legal, tax, accounting, or reporting requirements
- Resolve disputes and enforce our agreements
We may retain certain information for longer where required by law or for legitimate business purposes (for example, records of transactions). When information is no longer needed, we will take reasonable steps to delete or de‑identify it.
8. Direct Marketing
We may use your contact information to send you direct marketing communications about tours and related services, including email and SMS where permitted by law. You may request that we cease using your information for direct marketing at any time by following the unsubscribe/opt‑out instructions in the communication or by contacting us at info@mhatours.com.
9. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:
- Access the personal information we have collected about you
- Request correction of inaccurate or incomplete information
- Request deletion of some or all of the personal information we hold about you (subject to legal retention requirements)
- Request that we restrict or object to certain processing of your data
- Request that we transmit your personal information to another provider (where technically feasible)
- Withdraw your consent to processing where consent is the legal basis
- Opt out of direct marketing
- Lodge a complaint with a relevant data protection authority
We will not discriminate against you for exercising any of these rights where such protections apply.
10. Exercising Your Rights
You may exercise the rights described above by submitting a request to:
Mormon Heritage Inc dba MHA Tours2367 W Goldenpointe WayWest Jordan, UT 84088Email: info@mhatours.com
We may need to verify your identity before responding to your request. To help us verify you, we may ask for information such as your name, mailing address, phone number, and email address, and any other details necessary to confirm we are interacting with the correct person. If you do not provide sufficient information, we may be unable to process your request.
We aim to respond to most requests within 30–45 days of receipt, subject to applicable law. If we need more time, we will notify you in writing and explain the reason for the delay. We may deny certain requests where an applicable legal exception applies and will inform you of the reasons if we do so.
11. Accountability and Contact Information
The following person is accountable and responsible for our privacy practices and procedures:
Mormon Heritage Inc dba MHA ToursAttn: Patty SteadmanPhone: 801‑272‑5601Email: info@mhatours.com
12. Location of Data Processing
All data processing activities undertaken by us take place in the United States of America.
13. Third‑Party Websites
This Website may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only; we do not control such websites and are not responsible for their content or their privacy or other practices. You are responsible for reviewing and understanding their privacy policies. Our inclusion of hyperlinks does not imply any endorsement of the material on such websites or any association with their operators.
14. Do Not Track
Do Not Track (“DNT”) is a browser setting that allows users to notify websites that they do not want to be tracked. Our Website does not currently respond to Do Not Track signals. You can enable or disable DNT by visiting the preferences or settings page of your browser.
15. Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy at any time. We will notify you of any changes by posting the updated Privacy Policy on this Website and updating the “Last updated” date at the top. Your continued use of the Website after changes have been posted indicates your acceptance of the updated Privacy Policy.
16. Questions
If you have any questions about this Privacy Policy or our privacy practices, please contact us at info@mhatours.com.